It goes without saying, but if you’ve used the internet in any capacity, you’ve seen ads. Everywhere you look there are advertisements; on the websites you frequent, before your Youtube videos, even in your search results, with the most common form of these ads being display advertisements.

Getting people to visit your website is one thing; getting them to buy from it is another. Thankfully Google has developed an easier way of keeping people interested in what you’re selling through the power of remarketing.

How many times have you been searching for a product online and started seeing advertisements for it on other websites afterwards? A process known as SEM is responsible for that.